ThermaCare
20,000 pieces
Touchpoints
Sports events & tournaments
Deutsch
Network area · Community
Sports &
Fitness.
Endurance sports and sports. Fitness- and health-conscious people.
People who are active and look after themselves. The moment after training when you treat yourself and a product lands straight away.
Average reach per sampling
AT / CH50,000–200,000
GERMANY300,000–600,000
pieces per campaign, distributed through genuine trusted people in the sports environment.
Selected cases
Brands that have already distributed through us.
Real sampling campaigns from the sports and fitness environment, handed over through our network partners.
NÖM Fastendrink
8,000 pieces
Touchpoints
Premium fitness centers (John Harris, Holmes Place) + branded yoga mats, mirror decals, fully stocked fridges with all six flavors.
Corona Zero
25,000 pieces
Touchpoints
Clubs, yoga/Pilates/fitness, beauty salons, delivery services, cooking schools, students, offices, hairdressers
Where we reach them
Sports touchpoints.
Where people are active and look after themselves. Fitting, credible, at the right moment.
Fitness centers
Yoga & Pilates
Running groups
Sports retail
Outdoor specialty stores
Mountain railways & mountain huts
Mountain bike trails
Active & hiking hotels
Indoor & outdoor pools
Sports clubs
+Branding in premium fitness studios and media packages possible.
+30%
more often very high purchase interest when the sample comes from a trusted person instead of on the street.
Marketagent / Post 2015, Austria
Why this community
Trendy, active and open to new things.
- Fitness- and health-conscious, trendy and young target audience.
- Aesthetic, stylish environment and a community very keen on posting.
- The ideal moment to treat yourself after sport. Usable immediately.
- Handover by trainers, acquaintances and friends creates an authentic setting.
- High frequency and trying things together stimulate conversation and distribute large volumes quickly.
How the handover works
Before or after the workout.
Personal handover by trainers, course instructors or front-desk staff. At reception, in class or right at the mat, always where trust already exists.
1
At receptionBy front-desk staff when checking in and out.
2
In class & at the matBy trainers and course instructors directly in the session.
3
Before or after sportIn the moment when you treat yourself.
ALL TARGET AUDIENCES
All target audiences at a glance.
Bring your brand into the Sports Community?
We plan the right sampling campaign through our network of trusted partners.
Good to know
Reach sporty people.
As a sampling agency, Freudebringer brings products personally to physically active people, credibly handed over by trusted people and at exactly the right moment.
We reach sporty people at mountain railways, in boxing and martial arts studios, at bicycle shops, in fitness centers, in sports hotels and indoor sports halls, at running events, in outdoor stores, ski schools, ski huts and ski rentals, at sports facilities, in sports retail and in yoga studios. Freudebringer’s roughly 860 touchpoints distribute up to 600,000 product samples per month.
We rely on credibility with physically active people. The product is handed over by brand ambassadors who understand it and fully stand behind it, for example straight from the hand of a trainer. That creates access that is otherwise closed to brands.
The product has to fit the respective network. A new protein bar or an innovative shower gel works in a fitness center; chocolate would be in the wrong place there. We advise individually and make sure every product is handed over with joy and passion in the right place.
Besides personal handover, we also place products in shipping parcels or goodie bags. The focus is on individual advice and choosing the right channel. That way a brand reaches the target audience of physically active people optimally.
FREUDEBRINGER
Since 2017, Freudebringer has brought brands straight to their target audiences through people they trust: personal, credible, with no wasted reach.
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