Berchtesgadener Land
10,020 pieces
Touchpoints
Cooking and baking schools
Deutsch
Target audience · Community
Seniors
& Golden Agers.
Seniors and golden agers, active, sociable and loyal to brands.
A well-connected generation with time, purchasing power and a love of exchange. We reach them in their familiar places.
Average reach per sampling
AT / CH50,000–100,000
GERMANY300,000–500,000
pieces per campaign, distributed through genuine trusted people in the senior environment.
Selected cases
Brands that have already distributed through us.
Real sampling campaigns from the environment of seniors and golden agers, handed over through our network partners.
Ottakringer
30,000 pieces
Touchpoints
Clubs, hair salons/barbershops, coworking spaces/media agencies, climbing halls, grill shops/butchers
Tetesept Magnesium
127,000 pieces
Touchpoints
General practitioners, retirement homes, mountain railways
Where we reach them
Touchpoints for seniors.
Where seniors meet, are cared for and are active. Fitting, credible, at the right moment.
Retirement homes
Cruises
Senior centers
Retiree associations
Music & handicraft courses
Household goods retail
Wool & sewing shops
Garden centers
Hairdressers
Mobile care services
Pet supplies retail
+Displays and posters in common rooms and entrance areas possible on request.
49%
name the recommendation of friends, acquaintances or relatives as a reason to buy or try a product.
Marketagent / Post 2015, Austria
Why this community
Sociable, familiar and strong on recommendations.
- The community plays a big role; products become a topic of conversation.
- An older target audience is addressed directly and with appreciation.
- Communal and trusting environment.
- Intensive and enjoyable trying, with time.
- Displays and posters in common rooms increase visual contacts.
How the handover works
At gatherings and in everyday life.
Personal handover and trying things together at gatherings, after exercise sessions or in the course of a service. Where trust already exists.
1
In homes & centersIn retirement homes and senior centers, in the shared moment.
2
In clubs & coursesIn retiree associations and in music and handicraft courses.
3
With services & careAt hairdressers and mobile care services.
ALL TARGET AUDIENCES
All target audiences at a glance.
Bring your brand into the Senior Community?
We plan the right sampling campaign through our network of trusted partners.
GOOD TO KNOW
Reach seniors and golden agers.
How Freudebringer reaches the target audience of seniors and golden agers through genuine trusted people in their familiar places.
Golden agers are active, sociable and well connected, and have time and purchasing power. The community plays a big role, so products quickly become a topic of conversation.
Through retirement homes and senior centers, cruises, retiree associations, music and handicraft courses, household goods retail, wool and sewing shops, garden centers, hairdressers, mobile care services and pet supplies retail.
Around 50,000 to 100,000 pieces in Austria and Switzerland and 300,000 to 500,000 pieces in Germany, distributed through genuine trusted people in the senior environment.
The handover takes place in a communal, familiar environment. Around 49% name the recommendation of friends, acquaintances or relatives as a reason to buy or try a product.
FREUDEBRINGER
Since 2017, Freudebringer has brought brands straight to their target audiences through people they trust: personal, credible, with no wasted reach.
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