Target audience · Community

Pet Owners
& Animal Lovers.

Pet owners and animal lovers who want only the best for their animal.
This special bond with their own animal creates trust. That is exactly where we hand over products, with joy and purpose.
Average reach per sampling
AT / CH50,000–100,000
GERMANY300,000–500,000
pieces per campaign, distributed through genuine trusted people in the animal environment.
Selected cases

Brands that have already distributed through us.

Real sampling campaigns from the pet and pet-owner environment, handed over through our network partners.
Hund in der Tierarztpraxis mit einer Mera Pure Sensitiv Produktprobe

Mera Pure Sensitiv

42,700 pieces

Touchpoints
Veterinarians
Übergabe von Dentastix Produktproben in der Tierklinik

Dentastix

150,000 pieces

Touchpoints
Veterinarians & veterinary clinics
Zwei Frauen an einem Tresen in der Tierarztpraxis

Dreamies

248,450 pieces

Touchpoints
Veterinarians, beauty salon, groomers, cat breeders, cat hotels, cat supplies, offices (such as advertising agencies, insurers, banks, telecommunications, startups, media companies, healthcare, coworking spaces)
Where we reach them

Touchpoints with an animal connection.

Where people care for their animal and seek advice. Fitting, credible, at the right moment.
Veterinarians
Veterinary clinics
Offices
Hairdressers
Dog schools
Pet boarding
Animal breeders
Pet supply stores
Campsites & hiking hotels
Pet-friendly hotels
+Sampling at pet boarding facilities and with breeders possible on request.
+22%
more purchases by people with pets after receiving a product sample, compared with the general population.
Ambient Meter study 2025, Austria
Why this community

Emotionally bonded and strong on recommendations.

  • Strong emotional bond: decisions are made consciously in the interest of the animal.
  • A stress-free, positive sampling moment increases receptiveness.
  • Very strong image: the brand is associated with care, responsibility and quality.
  • High recommendation factor through active exchange among pet owners.
  • Handover from the hand of veterinarians or trainers creates genuine trust.
How the handover works

From the hands of animal professionals.

Personal handover by veterinarians, trainers or caregivers. Where pet owners seek advice and trust.
1
At the veterinarianIn practices and veterinary clinics, in the moment of consultation.
2
In dog schools & boardingBy trainers and caregivers on site.
3
In pet supply retailAt pet shops and pet supply stores.
ALL TARGET AUDIENCES

All target audiences at a glance.

Bring your brand into the Pet Community?

We plan the right sampling campaign through our network of trusted partners.
GOOD TO KNOW

Reach animal lovers and pet owners.

How Freudebringer reaches the target audience of animal lovers and pet owners through genuine trusted people in the pet environment.

Every pet owner knows the special love and relationship with their own animal, for which they want only the best. This bond creates trust and attention for suitable products.
Through veterinarians, veterinary clinics, pet supply and pet shops, dog schools, pet boarding facilities, breeders as well as pet-friendly hotels, campsites and hiking hotels.
Around 50,000 to 100,000 pieces in Austria and Switzerland and 300,000 to 500,000 pieces in Germany, distributed through genuine trusted people in the pet environment.
It is most credible when the sample comes directly from the hand of a trusted person, for example from veterinarians. People with pets buy around 22% more after receiving a product sample than the general population.
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