Target audience · Community

Travel &
Vacation.

Vacationers in a relaxed, open mood, with time and leisure for new things.
People on vacation are relaxed, attentive and open. The ideal moment to link a brand with a good feeling.
Average reach per sampling
AT / CH50,000–100,000
GERMANY300,000–500,000
pieces per campaign, distributed through genuine trusted people in the travel and vacation environment.
Selected cases

Brands that have already distributed through us.

Real sampling campaigns from the travel and vacation environment, handed over through our network partners.
Kinder auf Mountainbikes mit Dreh und Trink Produktproben im Urlaub

Dreh & Trink

50,000 pieces
Touchpoints
Campsites, adventure parks, family hotels, outdoor pools, indoor playgrounds, toy retail
Hände halten ein blaues Produkt auf einem Holztisch

Rituals

+50,000 pieces
Touchpoints
Thermal baths, fitness centers, hotels
Gast erhält an der Wellnesshotel-Rezeption eine BI Good Produktprobe

BI Good

+12,200 pieces
Touchpoints
Thermal baths, fitness centers, hotels
Where we reach them

Touchpoints on vacation.

Where people relax and take their time. Fitting, credible, at the right moment.
Wellness hotels
Active hotels
Family hotels
Travel agencies
Adventure providers
Campsites
Mountain railways
Ski lifts
+Mirror stickers and thank-you card in the room possible on request.
+53%
more purchases by wellness-minded people after receiving a product sample, compared with the general population.
Ambient Meter study 2025, Austria
Why this community

Relaxed, open and with time.

  • Open, relaxed target audience with leisure for new things.
  • Very strong image: the charged moment at the touchpoint transfers to the brand.
  • The brand is associated with relaxation and recovery.
  • Long dwell time makes intensive engagement with the product possible.
  • Placement as a mirror sticker with a thank-you card creates a personal moment.
How the handover works

At the destination, at the right moment.

Personal handover at reception, in the wellness area or by hotel staff. Always where guests are relaxed and receptive.
1
At receptionAt check-in and check-out by front-desk staff.
2
In the room & spaAs a mirror sticker with thank-you card or in the wellness area.
3
Active & adventureAt mountain railways, ski lifts and with adventure providers.
ALL TARGET AUDIENCES

All target audiences at a glance.

Bring your brand into the Travel Community?

We plan the right sampling campaign through our network of trusted partners.
GOOD TO KNOW

Reach travel-loving people.

How Freudebringer reaches travel enthusiasts through genuine trusted people in the travel and vacation environment.

Near or far, short or long: on vacation, people are relaxed, open and attentive. That is exactly when we reach them at the right time in the right place.
Through wellness, active and family hotels, travel agencies, adventure providers, camping and tent sites, mountain railways and ski lifts as well as tour operators and river cruises.
Around 50,000 to 100,000 pieces in Austria and Switzerland and 300,000 to 500,000 pieces in Germany, distributed through genuine trusted people in the travel environment.
The samples come from the hands of trusted people or at a place chosen with trust in mind. People interested in wellness buy around 53% more afterwards than the general population.
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