Corona Zero
25,000 pieces
Touchpoints
Clubs, yoga/Pilates/fitness, beauty salons, delivery services, cooking schools, students, offices, hairdressers
Deutsch
Target audience · Community
Clubs &
Communities.
Sports clubs and their close-knit communities, in shared experience.
In clubs, people try things together after training. Handovers by acquaintances and friends create a particularly authentic setting.
Average reach per sampling
AT / CH50,000–200,000
GERMANY300,000–600,000
pieces per campaign, distributed through genuine trusted people in the club environment.
Selected cases
Brands that have already distributed through us.
Real sampling campaigns from the club environment, handed over through our network partners.
Rupp Cheddar
2,500 pieces
Touchpoints
Grill shops & clubs
Magnesium Pro
8,000 pieces
Touchpoints
Tennis club, hiking hotels, physiotherapy, golf club, football club
Where we reach them
Touchpoints in clubs.
Where people train and celebrate together. Fitting, credible, at the right moment.
Soccer & football clubs
Tennis clubs
Running groups
Dance clubs
Cycling clubs
Beach volleyball clubs
Rowing clubs
Climbing clubs
Volunteer fire brigade
+Embedding of promotional materials into everyday club life possible on request.
+30%
more often very high purchase interest when the sample comes from a trusted person instead of from the street.
Marketagent / Post 2015, Austria
Why this community
Trained together, tested together.
- Direct approach to a sporty, close-knit target audience.
- Products are tested together and stimulate conversation.
- Handover by acquaintances and friends creates an authentic setting and trust.
- Placement of promotional materials in the daily leisure environment.
- High reach through active club structures.
How the handover works
After training together.
Personal handover and trying things together after training. The promotional materials are embedded in the daily leisure context.
1
After trainingAt the shared wind-down, by trainers and teammates.
2
In the clubhousePlacement of promotional materials in the daily environment.
3
At tournaments & eventsAround competitions and club festivals.
ALL TARGET AUDIENCES
All target audiences at a glance.
Bring your brand into the Club Community?
We plan the right sampling campaign through our network of trusted partners.
GOOD TO KNOW
Reach clubs as a target audience.
How Freudebringer reaches sports clubs and their communities through genuine trusted people in the club environment.
Clubs are close-knit, sporty communities. Products are tested together after training, which stimulates conversation about them.
Through soccer and football clubs, tennis clubs, running groups, dance clubs, cycling clubs, beach volleyball clubs, rowing clubs, climbing clubs and the volunteer fire brigade.
Around 50,000 to 200,000 pieces in Austria and Switzerland and 300,000 to 600,000 pieces in Germany, distributed through genuine trusted people in the club environment.
Handover by acquaintances and friends after training together creates an authentic setting. Purchase interest after receiving a sample from a trusted person is around 30% more often very high than on the street.
FREUDEBRINGER
Since 2017, Freudebringer has brought brands straight to their target audiences through people they trust: personal, credible, with no wasted reach.
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