NUYU Nuts
16,000 pieces
Touchpoints
Offices, gyms, universities
Deutsch
Target audience · Community
Students
& Young Trendsetters.
Students and people in further education. Future consumers, open to new things and shared experiences.
Young, trendy people at the start of their purchasing power. Win them over early and you start a long customer relationship, at the right moment and in the right environment.
Average reach per sampling
AT / CH50,000–100,000
GERMANY300,000–500,000
pieces per campaign, distributed through genuine trusted people in the study and training environment.
Selected cases
Brands that have already distributed through us.
Real sampling campaigns from the study and training environment, handed over through our network partners.
Maggi Noodle Snack
97,140 pieces
Touchpoints
Offices, universities, student residences, driving schools, high ropes courses, campsites, coworking spaces, leisure centers, climbing halls
Care Water
10,000 pieces
Touchpoints
Pilates & yoga studios, hair & beauty salons, day spas
Where we reach them
Touchpoints for students.
Where young people learn, party and find their style. Fitting, credible, at the right moment.
Universities
Student unions
Student residences
Training institutes
Delivery services
Skate, sneaker & record stores
Concept stores
Fashion retail
+Sampling at student events and in canteens possible on request.
+62%
more purchases by fashion-conscious young people after receiving a product sample, compared with the general population.
Ambient Meter study 2025, Austria
Why this community
Won over early, connected for long.
- Young, trendy target audience at the start of their purchasing power, open to new things.
- Very strong image: the charged moment at the touchpoint (university, student residence) transfers to the brand.
- Personal handover during a consultation, by residence management or university staff.
- An occasion for trying things together, which stimulates conversation (“talk of the student residence”).
- Purchase interest after receiving a sample from a trusted person is around 30% more often very high than on the street.
How the handover works
In everyday study and training life.
Personal handover by residence management, university and university of applied sciences staff or directly at student events. Always where trust already exists.
1
At university & collegeBy staff at universities, universities of applied sciences and in canteens.
2
In the student residenceBy the residence management, in the shared moment.
3
Going out & shoppingIn concept stores, skate and fashion shops, at events.
ALL TARGET AUDIENCES
All target audiences at a glance.
Bring your brand into the Student Community?
We plan the right sampling campaign through our network of trusted partners.
GOOD TO KNOW
Reach students as a target audience.
How Freudebringer reaches the student target audience through genuine trusted people in the study and training environment.
Anyone who wins young people over to a product early starts a long customer relationship. You reach an audience with and for the future, at the start of their purchasing power.
Through universities, universities of applied sciences, student unions, student residences, training institutes and canteens as well as skate, sneaker and record stores, concept stores and fashion retail.
Around 50,000 to 100,000 pieces in Austria and Switzerland and 300,000 to 500,000 pieces in Germany, distributed through genuine trusted people in the study and training environment.
The samples come from the hands of trusted people such as residence management or university staff, in the course of a consultation or a shared moment. Purchase interest afterwards is around 30% more often very high than after receiving a sample on the street.
FREUDEBRINGER
Since 2017, Freudebringer has brought brands straight to their target audiences through people they trust: personal, credible, with no wasted reach.
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