Network area · Community

Families
& Children.

Parents and children. Shared moments in everyday family life.

Families make purchasing decisions consciously and together. The moment parents and children discover a product together stays in the memory.

Average reach per sampling

AT / CH50,000–100,000

GERMANY300,000–500,000

pieces per campaign, distributed through genuine trusted people in everyday family life.

Selected cases

Brands that have already distributed through us.

Real sampling campaigns from the family and children’s environment, handed over through our network partners.

Almdudler

162,816 pieces

Touchpoints

Workplaces, fitness centers, running events, trend sports events, delivery services, toy retail, thermal baths, ski lifts, barbershops, fashion stores, driving schools, universities, sports retail

MAM

23,000 pieces

Touchpoints

Pharmacies, gynecologists, midwives, pediatricians, children’s fashion, hospitals, yoga

Persil

100,000 pieces

Touchpoints

Household goods retail, children’s fashion, dry cleaners, thermal baths/pools, toy retail, indoor playgrounds, adventure sports, universities/student unions, student residences

Where we reach them

Family touchpoints.

Where families spend time together. Fitting, credible, at the right moment.

Thermal baths, outdoor pools & swimming courses

Children’s sports clubs

Adventure parks

Mini golf

Trampoline parks

Indoor playgrounds

Midwives & pediatricians

Delivery services

Ice rinks, children’s theaters, ski schools

+Leaflet inserts at toy retailers as an additional channel.

+45%

more purchases after receiving a product sample than in the general population.

Ambient Meter study 2025, Austria

Why this community

Trust that parents pass on.

Parents make purchasing decisions particularly consciously. Trust has a very strong effect here.
Strong word-of-mouth effect among parents.
Positive brand anchoring through emotional moments.
Trying things together in everyday family life strengthens acceptance among parents and children.

How the handover works

At the right moment, from the right person.

Personal handover during a consultation, during the stay or as a gesture with delivered food. Always where trust already exists.

During consultationThrough trusted people such as midwives or pediatricians.

During the stayIn the adventure park, indoor playground or swimming course.

With delivered foodAs a gesture through delivery services in everyday family life.

ALL TARGET AUDIENCES

All target audiences at a glance.

Families & Children

Seniors & Golden Agers

Food & Cooking

Clubs & Communities

Pet Owners & Animal Lovers

Mobile Community

Women & Their Worlds

Men & Their Worlds

Bring your brand into the Family Community?

We plan the right sampling campaign through our network of trusted partners.

GOOD TO KNOW

Reach the family target audience.

How Freudebringer reaches the family target audience through genuine trusted people in the family and children’s environment.

Why is the family target audience worthwhile?

Mom, dad, kids: as different as the needs are, so numerous are the opportunities to bring a family joy. Anyone with a product for the whole family reaches them in their familiar environment.

Through which touchpoints does Freudebringer reach families?

Through children’s hotels, toy stores, playgrounds, kindergartens, pediatricians, stationery retail and leisure facilities as well as pharmacies and midwives.

How many product samples can be distributed per campaign?

Around 50,000 to 100,000 pieces in Austria and Switzerland and 300,000 to 500,000 pieces in Germany, distributed through genuine trusted people in the family environment.

What makes the handover credible?

It is most credible when the sample comes from familiar hands, for example from a kindergarten teacher, at the pharmacy or from the midwife.