NÖM Protein
10,000 pieces
Touchpoints
CrossFit, football clubs, gyms, sports centers, sports associations
Deutsch
Target audience · Community
Men
& Their Worlds.
Men of all ages, at the places where they spend time.
Sport, lifestyle, career: today’s man combines many facets. We reach him at his hotspots, with joy at the right moment.
Average reach per sampling
AT / CH50,000–100,000
GERMANY300,000–600,000
pieces per campaign, distributed through genuine trusted people in the men’s environment.
Selected cases
Brands that have already distributed through us.
Real sampling campaigns from the environment of the men target audience, handed over through our network partners.
GASTEINER
120,000 pieces
Touchpoints
Offices, universities, trend sports, barber shops, dance schools, yoga studios, fashion stores
PURE PIRANHA
55,000 pieces
Touchpoints
Vintage shops, stand-up paddle, outdoor pools, beach bars, beach volleyball courts, sports facilities, barbershops, health delivery services & indulgence delivery services
Where we reach them
Touchpoints for men.
Where men spend time and feel at ease. Fitting, credible, at the right moment.
Gyms
Sports clubs
Men’s boutiques
Outdoor shops
Barber shops & hairdressers
Auto, electronics & tech retail
DIY stores
Skate shops
Men’s fashion retail
+Sampling through boxing and martial arts centers as well as gaming locations possible on request.
+30%
more often very high purchase interest when the sample comes from a trusted person instead of from the street.
Marketagent / Post 2015, Austria
Why this community
Many facets, clear hotspots.
- Men of all ages, reachable in a targeted way where they spend time.
- Very strong image: the charged moment at the touchpoint transfers to the brand.
- Handover from the hand of an expert, for example the barber, creates credibility.
- From the gym to the DIY store: clear, male-oriented environments.
- High recommendation factor in clubs and communities.
How the handover works
At men's hotspots.
Personal handover by barbers, trainers or specialist staff. Where men are anyway and trust already exists.
1
At the barber shopFrom the hand of the barber or hairdresser.
2
In fitness & clubsBy trainers in studios and sports clubs.
3
In specialist retailIn men’s boutiques, auto, tech and DIY stores.
ALL TARGET AUDIENCES
All target audiences at a glance.
Bring your brand into the Men's Community?
We plan the right sampling campaign through our network of trusted partners.
GOOD TO KNOW
Reach the men target audience.
How Freudebringer reaches the men target audience through genuine trusted people at their hotspots.
Today’s man combines many facets: sport, lifestyle and career. We reach him in a targeted way at the places where he spends time and feels at ease.
Through gyms, sports clubs, men’s boutiques, barber shops and hairdressers, outdoor shops, auto, electronics and tech retail, DIY stores, skate shops and men’s fashion retail.
Around 50,000 to 100,000 pieces in Austria and Switzerland and 300,000 to 600,000 pieces in Germany, distributed through genuine trusted people in the men’s environment.
It is most credible when the sample comes from the hand of an expert, for example the barber. Purchase interest after receiving a sample from a trusted person is around 30% more often very high than on the street.
FREUDEBRINGER
Since 2017, Freudebringer has brought brands straight to their target audiences through people they trust: personal, credible, with no wasted reach.
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