Target audience · Community

Mobile
Community.

Drivers and cyclists, mobile, flexible and independent.
People who are on the move a lot and value flexibility. We reach them exactly when they are mobile.
Average reach per sampling
AT / CH50,000–100,000
GERMANY300,000–500,000
pieces per campaign, distributed through genuine trusted people in the mobility environment.
Selected cases

Brands that have already distributed through us.

Real sampling campaigns from the Mobile Community, handed over through our network partners.
Driving students receiving an Almdudler product sample at the driving school

Almdudler

20,000 pieces
Touchpoints
Driving schools
Taxi driver with a Nescafé product sample

Nescafé

+20,000 pieces
Touchpoints
Public transport, taxi dispatch centers, car repair…
Woman leaning out of the window of an ÖBB train and drinking

Nescafé

+20,000 pieces
Touchpoints
Public transport
Where we reach them

Touchpoints for mobility.

Where people are on the move and stop. Fitting, credible, at the right moment.
Car dealerships & workshops
Car washes
Automobile associations & motoring clubs
Driving schools
Offices (rail & transport)
Taxi companies
Public transport
+Sampling through gas stations and car rental companies possible on request.
+30%
more often very high purchase interest when the sample comes from a trusted person instead of from the street.
Marketagent / Post 2015, Austria
Why this community

Mobile, flexible and independent.

  • Very mobile target audience that values flexibility and independence.
  • Reachable exactly in the moment of mobility, at the right time in the right place.
  • Handover from the hand of specialist staff, for example in the workshop or driving school.
  • Clear, everyday environments with high frequency.
  • From the car dealership to public transport: broad reach.
How the handover works

On the move, at the right moment.

Personal handover by specialist staff in workshops, driving schools or transport companies. Where people stop anyway.
1
In workshop & dealershipBy specialist staff during service and consultation.
2
In the driving schoolBy front-desk staff and driving instructors.
3
In public transportThrough transport operators and transport companies.
ALL TARGET AUDIENCES

All target audiences at a glance.

Bring your brand into the Mobile Community?

We plan the right sampling campaign through our network of trusted partners.
GOOD TO KNOW

Reach the mobile community and drivers.

How Freudebringer reaches the mobile target audience through genuine trusted people in the mobility environment.

This target audience is very mobile and places great value on flexibility and independence. Being in the right place at the right time is especially important to them, and that is exactly where we reach them.
Through car dealerships and workshops, car washes, automobile associations and motoring clubs, driving schools, offices of rail and transport companies, taxi companies and public transport.
Around 50,000 to 100,000 pieces in Austria and Switzerland and 300,000 to 500,000 pieces in Germany, distributed through genuine trusted people in the mobility environment.
It is most credible when the sample comes from the hand of specialist staff, for example in the workshop or driving school. That way the brand connects with a reliable, everyday moment.
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