Ottakringer
30,000 pieces
Touchpoints
Clubs, hair salons/barbershops, coworking spaces/media agencies, climbing halls, grill shops/butchers
Deutsch
Target audience · Community
Outdoors &
Leisure.
Outdoor vacationers, active sports people and families, right in the middle of the experience.
People in motion and in nature are open and in a positive mood. The ideal moment to discover a product together.
Average reach per sampling
AT / CH50,000–100,000
GERMANY300,000–500,000
pieces per campaign, distributed through genuine trusted people in the outdoor and leisure environment.
Selected cases
Brands that have already distributed through us.
Real sampling campaigns from the outdoor and leisure environment, handed over through our network partners.
Corona Zero
25,000 pieces
Touchpoints
Clubs, yoga/Pilates/fitness, beauty salons, delivery services, cooking schools, students, offices, hairdressers
SANOVA MAGNESIUM
200,000 pieces
Touchpoints
Fitness centers, adventure sports, outdoor climbing, sports clubs, sports facilities, sports retail
Where we reach them
Touchpoints for outdoors & leisure.
Where people are active and enjoy nature. Fitting, credible, at the right moment.
Outdoor pools
Campsites
Hiking hotels
Mountain huts & mountain stations
Ski lifts
Sports equipment rental
Sports retail
Climbing parks & adventure sports
+Displays and posters at mountain railway stations and info points possible on request.
40%
discover products for the first time through product samples; outdoor moments in particular put people in an especially positive mood.
Marketagent / Post 2015, Austria
Why this community
Active, experience-oriented and open.
- Direct approach to an active, experience-oriented community.
- High image transfer: products are shared and passed on in authentic moments.
- Communal and trusting environment.
- Creates shared moments of trying.
- Displays and posters at reception, info point and mountain railway stations increase visual contacts.
How the handover works
When checking in, taking a break or hiking.
Personal handover and trying things together when checking in, when taking a break at the mountain hut or before and after a hike.
1
At reception & info pointWhen checking in at hotels, campsites and info points.
2
At mountain hut & mountain railwayDuring breaks and at mountain stations.
3
At rental & retailAt sports equipment rental, sports retail and climbing parks.
ALL TARGET AUDIENCES
All target audiences at a glance.
Bring your brand into the Outdoor Community?
We plan the right sampling campaign through our network of trusted partners.
GOOD TO KNOW
Reach outdoor and leisure communities.
How Freudebringer reaches the active outdoor and leisure target audience through genuine trusted people and places of trust.
People in motion and in nature are open, in a positive mood and experience-oriented. Around 40% discover products for the first time through product samples, and outdoor moments are especially suited to this.
Through outdoor pools, campsites, hiking hotels, mountain huts, ski lifts and mountain stations, sports equipment rental, sports retail as well as climbing parks and adventure sports.
Around 50,000 to 100,000 pieces in Austria and Switzerland and 300,000 to 500,000 pieces in Germany, distributed through genuine trusted people in the outdoor and leisure environment.
The handover takes place in a communal, trusting environment when checking in, taking a break or hiking. That creates shared moments of trying instead of anonymous distribution.
FREUDEBRINGER
Since 2017, Freudebringer has brought brands straight to their target audiences through people they trust: personal, credible, with no wasted reach.
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