Barilla al Bronzo
30,000 pieces
Touchpoints
Offices (agencies, banks, insurers, media companies…) and cooking schools
Deutsch
Target audience · Community
Food &
Cooking.
Cooking-minded foodies who value quality and shared experiences.
People who love to cook, bake and indulge are open to new things. The ideal moment to let a product be experienced directly.
Average reach per sampling
AT / CH50,000–100,000
GERMANY300,000–500,000
pieces per campaign, distributed through genuine trusted people in the food and cooking environment.
Selected cases
Brands that have already distributed through us.
Real sampling campaigns from the food and cooking community, handed over through our network partners.
Rio Mare
10,000 pieces
Touchpoints
Delicatessen & fine foods
Rupp Käse
30,000 pieces
Touchpoints
Clubs, bakeries, cooking studios
Where we reach them
Food touchpoints.
Where people cook, shop and enjoy. Fitting, credible, at the right moment.
Weekly & farmers’ markets
Cooking schools
Butchers & delicatessens
Household goods & cooking accessories
Wine shops
Bakeries & pastry shops
Grill shops
Food delivery services
+Integration into cooking classes and presentation at the counter possible on request.
+36%
more purchases by people interested in cooking and baking after receiving a product sample, compared with the general population.
Ambient Meter study 2025, Austria
Why this community
Trusted and instantly experienceable.
- Direct approach to people who love to cook, bake and indulge.
- Highly trusted and image-strong handover by experts at the touchpoint.
- Immediate use in courses or as the perfect occasion to try alongside purchased products.
- Attention-grabbing presentation at the counter, display and in the cooking studio.
- Fitting handover alongside purchased food increases relevance.
How the handover works
Right at the moment of enjoyment.
Personal handover by cooking schools, butchers or bakeries, matching the purchased product or integrated into the course.
1
In the cooking schoolIntegrated into the course, instantly experienceable.
2
In delicatessensIn butchers, delicatessens and bakeries, matching the purchase.
3
At the market & wine shopAt weekly and farmers’ markets and in wine shops.
ALL TARGET AUDIENCES
All target audiences at a glance.
Bring your brand into the Food Community?
We plan the right sampling campaign through our network of trusted partners.
GOOD TO KNOW
Reach the food and cooking community.
How Freudebringer reaches cooking-minded foodies through genuine trusted people at food touchpoints.
People who love to cook, bake and indulge are particularly open-minded. People interested in cooking and baking buy around 36% more after a product sample than the general population.
Through weekly and farmers’ markets, cooking schools, butchers and delicatessens, household goods and cooking accessories retail, wine shops, bakeries and pastry shops, grill shops and food delivery services.
Around 50,000 to 100,000 pieces in Austria and Switzerland and 300,000 to 500,000 pieces in Germany, distributed through genuine trusted people in the food and cooking environment.
Products are integrated into the courses at cooking schools and recommended at bakeries to match purchased food. That makes the brand instantly experienceable and relevant.
FREUDEBRINGER
Since 2017, Freudebringer has brought brands straight to their target audiences through people they trust: personal, credible, with no wasted reach.
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